case study

D’IYANU: Brother and sister create bold Afrocentric colors with a purpose

In 2014, Dara Ajayi and his sister, Addie Elabor, sensed an opportunity for clothes that put a contemporary twist on Afrocentric patterns and colorful prints. In six years, D’IYANU has grown from a one-employee startup to a thriving e-commerce business with a large staff and loyal clientele.

If you want to create more time to focus on the purpose of your business, I would definitely suggest that you give ADP a try. It cuts down the time you spend on other stuff, and they have professionals with a tremendous depth of knowledge.

Dara Ajayi, President
D’IYANU

Business Challenge:

  • An expanding young business needed to automate payroll, time management and HR to accommodate a growing staff.

How ADP helped:

  • RUN Powered by ADP® (RUN) lets small businesses integrate different tasks on one easy-to-use platform.

Related resources

A guide to early-stage business success

guidebook

A guide to early-stage business success

FAQ

Can a sole proprietor have employees?