case study

Using Payroll to Grow Beyond Traditional Accounting Services

CPAs and bookkeepers alike have long had a love/hate relationship with payroll, mainly due to previous experiences, misconceptions, and all-around lack of knowledge about what the latest technologies and services are capable of. For good or ill, the fact is 90 percent of accountants get involved with payroll in some capacity. And with the right technology, payroll data can serve as baseline to more efficiently and proactively advise clients, resulting in increased client communication and an entry point to offer additional services such as CAS, HR, process automation and more. See how small firm Williford Houston & Co out of Wilmington, NC did it.

We definitely wish we had made the decision to switch earlier. We currently have 62 clients in ADP RUN.

Carl Williford

Carl Williford, Partner and CPA
Williford Houston & Co.

Related resources

tool

Wyoming paycheck calculator

FAQ

How do you pay employees with multiple pay rates?

Image of the Cover of the G2 Small Business Report Winter 2025

analyst report

Clients name ADP a Leader in Small Business Payroll: G2 Winter 2025