Switch to a payroll service you and your clients can count on, from ADP®
4 out of 5 accounting professionals prefer ADP over QuickBooks Payroll and say it’s easier to use.
2023 ADP survey of 248
Accountant Connect users
4 out of 5 accounting professionals prefer ADP over Paychex and say it’s easier to use.
2023 ADP survey of 224
Accountant Connect users
4 out of 5 accounting professionals prefer ADP over Gusto and save time
running payroll.
2023 ADP survey of 162
Accountant Connect users
Why switch your clients to ADP payroll?
Every year, thousands of small businesses leave Gusto, QuickBooks Payroll, Paychex, SurePayroll and others for ADP. See why we're the leading payroll provider with the fastest, easiest and most comprehensive service your clients can buy.
ADP vs. Gusto ADP vs. Paychex ADP vs. QuickBooks ADP vs. SurePayroll
Unmatched expertise and partner programs for accountants
When you recommend your clients switch to ADP, they won’t be the only ones whose job gets easier. We offer a host of services designed exclusively for accountants that you won’t find anywhere else:
- The most flexible partner program so you can work with us in the way that best fits your practice, regardless of your firm size and how you choose to serve your clients
- The broadest range of payroll, HR and benefits solutions, helping make you indispensable to clients of all types and sizes
- Quick and easy insights that give you access to all your authorized clients’ payroll data in one place with Accountant ConnectSM, plus exclusive client analytics tools to help strengthen advisory services
- Dedicated expert support from our Accountant HelpDesk, along with your very own ADP sales associate to service your firm and your clients
See how your clients can benefit by switching to ADP payroll and HR services.
ADP delivers more for your money and 24/7 service
When you’re considering a switch, ask yourself: what are my clients really paying for? With ADP you and your clients get:
- Help with compliance challenges
- A simple set up
- A hassle-free process for running payroll and accessing data at any time
- Comprehensive HR services as you grow
- 24/7 support — even outside normal business hours
Get more with ADP
Get these tools with ADP, but not with Gusto1
Payroll
- 24/7 live support (Gusto offers only 5am-5pm PT, Mon.-Fri.)
- A dedicated Accountant HelpDesk providing live phone and email support for accounting professionals
- Up to 75% revenue share for referred clients2
- Advanced State Unemployment Insurance (SUI) management tools (claim responses, benefit payments review, best practices consulting)
- Native suite of time tracking tools, such as scheduling and physical time clocks
- Dedicated new client onboarding support for small businesses of all sizes
- Convenient mobile app for payroll and HR (Gusto only offers mobile access via web/browser)
- Same day ACH
- Multi-state payroll, across all bundles
- Pay employees who work in multiple states or local jurisdictions within a single pay period
- Two-day processing cycles for all clients (without assigned direct deposit limits)
- Register with tax agencies in all 50 states (does not require third-party partner)
- SUI payroll tax rates updated automatically
- Customer support (option) from payroll provider’s Apple® iOS app
- Partner app connectors to over 30 leading Point of Sale (POS) solutions
- Single invoice billing that combines ADP payroll and complementary partner services
- Over 75 years of payroll experience
HR & Business
- Employee handbook wizard, pre-populated for your state/jurisdiction
- Employee assistance, including counseling, dependent care options, financial referrals, etc.
- Job postings via ZipRecruiter®
- Job description wizard
- Employee discount program for brand-name products and daily essentials
- Live R&D tax credit consultation to determine credit amount based on your unique business situation
- Access to free and discounted legal services (provided by third party)
- Google business profile optimization and digital marketing analytics (provided by third party)
- Business Valuation tools via BizEquity
- Industry Profile Reports via Vertical IQ
Get these tools with ADP, but not with Paychex1
Payroll & HR
- A dedicated Accountant HelpDesk providing live phone and email support for accounting professionals
- Up to 75% revenue share for referred clients2
- Anytime access to client payroll data and advisory tools through Accountant ConnectSM
- Job postings via ZipRecruiter®
- One-stop partner marketplace, where clients can search, compare, activate and pay for apps (time, HR, accounting & more)
- Salary benchmarks data (to help you make competitive job offers and that can help you comply with pay transparency laws) at no added cost in top-tier HR bundles
- Job description wizard, at no additional fee
- Accounting software integration across all payroll bundles (not just top bundle)
- Option to fund payroll with a business credit card and extend payment up to 30 days, depending on billing cycle (via an ADP Marketplace partner)
- Single invoice billing that combines ADP payroll and complementary partner services
- Job costing, at no additional fee
- New client online onboarding, across all bundles (no need to call customer service)
- Register with tax agencies in all 50 states (does not require third-party partner)
- G2 rating peer review 4.5 (of 5) stars or higher
- Over 75 years of payroll experience
- Access to free and discounted legal services (provided by third party)
- Google business profile optimization and digital marketing analytics (provided by third party)
Get these tools with ADP, but not with QuickBooks Payroll1
Payroll
- A dedicated Accountant HelpDesk providing live phone and email support for accounting professionals
- Up to 75% revenue share for referred clients2
- Advanced State Unemployment Insurance management tools (claim responses, benefit payments review, best practices consulting)
- Convenient mobile app for payroll and HR
- 24/7 live support across all bundles (not limited to top-tier bundles)
- Dedicated new client onboarding support for small businesses of all sizes
- Register with tax agencies in all 50 states (does not require third-party partner)
- Award-winning (Golden Bridge Award, Stevie Award) portal that connects your accountant to your payroll
- G2 rating peer review 4.5 (of 5) stars or higher
- Over 75 years of payroll experience
HR & Business
- Employee handbook wizard, pre-populated for your state/jurisdiction
- Online courses on workplace and sexual harassment, HR recordkeeping, DE&I, and more
- Printed labor law posters at no additional fee (QuickBooks charges extra)
- Employee assistance, including counseling, dependent care options, financial referrals, etc.
- Employee discount program for brand-name products and daily essentials.
- Job postings via ZipRecruiter®
- Salary benchmarks data (to help you make competitive job offers and that can help you comply with pay transparency laws)
- Applicant tracking system to help manage the end-to-end hiring process
- Background checks for prospective hires
- Access to free and discounted legal services (provided by third party)
- Business Valuation tools via BizEquity
- Industry Profile Reports via Vertical IQ
Get these tools with ADP, but not with SurePayroll1
Payroll
- A dedicated Accountant HelpDesk providing live phone and email support for accounting professionals
- Up to 75% revenue share for referred clients2
- Anytime access to client payroll data and advisory tools through Accountant ConnectSM
- 24/7 live support across all bundles (not limited to top-tier bundle)
- Native suite of time tracking tools with scheduling and physical time clocks
- Accounting software integration at no additional fee
- Advanced SUI management tools (claim responses, benefit payments review, best practices consulting)
- Multi-state tax filings at no additional fee
- Robust suite of pre-built reports (SurePayroll only offers nine pre-built reports)
- Option to fund payroll with a business credit card and extend payment up to 30 days, depending on billing cycle (via an ADP Marketplace partner)
- Partner app connectors to over 30 leading Point of Sale (POS) solutions
- Single invoice billing that combines ADP payroll and complementary partner services
- Robust portal for employees to manage pay information, federal tax withholding, and time tracking
HR & Business
- Job postings via ZipRecruiter®
- Salary benchmarks data (to help you make competitive job offers and that can help you comply with pay transparency laws)
- One-stop partner marketplace to search, compare, activate, and pay for apps (time, HR, accounting, and more)
- Employee discount program for brand-name products and daily essentials
- Business Valuation tools via BizEquity
- Industry Profile Reports via Vertical IQ
User satisfaction ratings
See how customers rated ADP on G2, a leading business software review platform, in the categories that matter most.3
Likelihood to Recommend
Quality of support
Payroll entry
Performance and reliability
Ease of use
Tax Calculation
Ease of Admin
Get valuable tools, included
only with RUN Powered by ADP®
With RUN's payroll and HR package, you and your clients will receive features that go above and beyond what they get with other providers. Customers get an average of $8k per year in added value with services that help them keep their businesses growing, hire new staff, train their teams, and much more.
- Access to ZipRecruiter® hiring platform
- Employee and employer HR training
- Employee assistance program
- Google Ads simple setup & management
- Legal assistance from Upnetic Legal Services
(powered by Legal Club®)4
Competitive testimonials
Hear what other accountants and their clients had to say after switching to ADP:
Accountant Switches Clients to ADP
Using payroll to grow beyond traditional accounting services
Accountant Switches Clients to ADP
Superior service and a streamlined process
Accountant Switches Clients to ADP
QuickBooks® Solutions Provider switches to ADP®
Help your clients get started with their payroll decision
Give your clients all the resources they need to choose the payroll provider that fits best. The kit includes: Choosing the Right Payroll Provider for Small Business, Payroll Checklist for Small Business, and Switching Payroll Providers Made Easy.
Get the ToolkitTop FAQs about switching
- As an accounting professional, how can I switch my clients to ADP payroll?
-
It is very easy to transition your clients to ADP’s payroll and HR solutions. To get started, simply fill out the contact form at the bottom of this page and we’ll connect you with your very own dedicated ADP sales associate. You can also log in to our free Accountant ConnectSM - platform and click “Start Payroll Client” to onboard a new client to RUN, or refer them directly to your dedicated ADP sales associate.
- What are my options for referring my clients to ADP?
-
Because no two accounting firms are the same, we’ve built flexibility into our partnership model so you can choose the one that works best for you. Whether you want to process payroll for your clients using our RUN for Partners solution, get rewarded for referring your clients or even hand off payroll duties altogether, we can accommodate you.
- How much time will the transition take?
-
How quickly you switch your clients to your new payroll provider depends on your and your clients’ priorities, the services your clients are using and how quickly you can access the required data. With ADP, some customers can be up and running the same day, while others choose to make the transition over a period of weeks. Services beyond payroll may take longer to set up. Regardless, a well-done transition should never disrupt your payroll process.
- How will ADP service my firm and my clients once we switch providers?
-
Our Accountant HelpDesk has got your and your clients’ backs. You’ll have access via phone or email to dedicated payroll experts who are specially trained to support professionals like you. And with the Service Requests feature in Accountant Connect, your firm can easily and securely exchange documents with the HelpDesk team, ask questions and track the status of your requests. You can also expect an ongoing relationship with your dedicated ADP sales associate, who’s readily available to address your concerns and respond to your inquiries in detail.
- I have small clients with minimal or no employees at all. Does it make sense to switch them to ADP?
-
Our RUN Powered by ADP platform is designed specifically for small businesses and includes affordable options that meet even the most basic payroll needs. In fact, more than 80% of our 860,000 clients are small businesses. By switching your clients to ADP, you’ll also enjoy the convenience of having easy and secure access to all your authorized small business clients’ data in one place with Accountant Connect.
- Does it matter what time of year I switch my clients?
-
Though some people prefer to wait for the start of a new quarter, or even a new year, before switching over to a new payroll service provider, ADP can support your move at any time. Any high-quality provider should be able to give you and your clients a clear list of forms and information needed to make a smooth transition.
- How much time should I expect to spend on payroll with a service provider?
-
If you or your clients are doing payroll manually now, you should expect to significantly reduce the amount of time you’re devoting to the process. How much depends on which services you choose. Do you want help tracking time and attendance? Assistance with background checks or employment verifications? Check signing and stuffing? An ADP representative can explain the different options and help your clients choose the package that best fits their business.
- How much does all this cost?
-
Different payroll providers offer different pricing structures, but certain factors — how frequently your clients run payroll, how many people they’re paying, which services are needed — will influence the cost. ADP will work with you and your clients to determine the right payroll set-up for their business, no matter how simple or complex their needs are.
Looking for a new payroll provider?
Switch your clients to RUN Powered by ADP for easy payroll and 24/7 service.
Your privacy is assured.
1. Information based on ADP internal research and is accurate as of October 1, 2024 and is subject to change.
2. Terms and conditions apply. Must be enrolled in the ADP Accountant Revenue Share Incentive Program to qualify.
3. G2 user review data from October 8, 2024.
4. Legal services are provided by Upnetic Legal Services powered by Legal Club® (of America), a third-party provider.
*Insurance products will be offered and sold only through ADPIA, its licensed agents or its licensed insurance partners; 1 ADP Blvd. Roseland, NJ 07068. CA license #0D04044. Licensed in 50 states. All services may not be available in all states.
ADP, Inc. and its affiliates do not offer investment, tax or legal advice to individuals. Nothing contained in this communication (or website) is intended to be, nor should be construed as, particularized advice or a recommendation or suggestion that you take or not take a particular action. ADP, Inc. and its affiliates are not affiliated with Gusto, Paychex, QuickBooks Payroll or SurePayroll.
ADPIA is a registered trademark of ADP, Inc.
Accountant Connect is a service mark of ADP, Inc.